The engagement engine underneath iGaming.

License the platform, or run the programme with our studio on top. The mechanics your players remember, built on infrastructure that has been processing events at scale for a decade.

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MillionsPlayers engaged
BillionsEvents a month
A decadeIn production
HOW WE WORK WITH YOU

Run it with us. Or run it yourself.

Both options run on the same engine. Pick the one that fits your team.

THE STUDIO

We run it with you.

Gamification and customer engagement strategy, design, mechanics, and operations, built around your brand, your titles, and your players. You get an embedded team on top of the engine, not a login and a template library.

  • Built for your brand. Not picked from a template library.
  • Strategy, art direction, and operations run alongside your team.
  • Live in weeks. Iterated weekly on real player data.
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THE PLATFORM

You run it yourself.

Licence the enterprise-grade engine and run the programme in-house. Sub-second event processing. Multi-brand Sub-Spaces. Native integration with the CRM and bonus engine you already run.

  • Sits alongside your stack. No rip and replace.
  • Sub-second triggers at scale.
  • Billions of events every month.
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One engine. Two ways to work together.

THE ENGINE UNDERNEATH

What the engine does. So the studio can do the rest.

Real capability underneath. Real speed on top. What CRM, product, and marketing teams get when the engine is doing the difficult work.

Trophy
CRM at marketing speed, not engineering speed.
Live campaigns launched in minutes by marketing and CRM teams. No developer tickets. No release windows. Real-time event processing underneath.
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Gift
Reinforce the behaviours you want more of.
Automated rewards tied to deposits, gameplay, and repeat participation. Cash, bonuses, free spins, points, and prizes, fulfilled without manual work.
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Segmentation
The right offer, to the right player, at the right moment.
Behavioural segments that update in real time as players move. No overnight batches. No stale audiences.
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Personalised Journeys
From first action to lasting habit.
Multi-step journeys that build frequency, value, and retention. Triggered by real player behaviour, not by scheduled uploads.
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Full Localization
Feel local. Scale global.
Multi-language, multi-currency, and locale-aware campaigns. Configured without code. Delivered without a rewrite.
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Privacy & InfoSec
Built to pass procurement.
Anonymised data architecture, GDPR-ready, encrypted in transit and at rest. Written for regulated markets and enterprise security reviews.
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Built to Scale
Runs at the scale iGaming's biggest brands run at.
Billions of events a month. Sub-second triggers. Multi-brand deployments on shared infrastructure. Horizontally scalable.
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Automation Engine
One control layer for launch, orchestration, and fulfilment.
CRM, push notifications, rewards, and triggers connected through a single automation layer. Fewer systems. Fewer handoffs. Faster campaigns.
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Promotions & Branding
Your brand on the front. Our engine underneath.
White-label UI components and visual promotion builders. Marketing owns the look. Engineering doesn't own the queue.
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Industry benchmark ranges

Reference ranges for retention, deposit activity, and session depth

These are third-party industry benchmark ranges, included to help buyers frame upside and plan realistically.

Session duration benchmark
↑ 25–30%
Session-duration uplift benchmark for well-executed gamification programmes
Deposit activity benchmark
↑ 18–23%
Deposit-activity uplift benchmark seen in public iGaming references
Day-30 retention benchmark
15–25%
Day-30 retention benchmark for strong engagement programmes
Best-in-class retention benchmark
30–40%
Best-in-class retention benchmark for mature lifecycle and loyalty programmes
Public iGaming Benchmark Snapshot Reference metrics
15–25%
Day-30 Retention
Benchmark range
25–30%
Session Duration
Public benchmark
18–23%
Deposit Activity
Public benchmark

Benchmark note: these figures are directional public-market references for iGaming and gamification planning. They indicate the commercial upside teams aim for, but actual outcomes vary by product mix, market, player base, campaign design, integration quality, and execution.

Industry Verticals

Built for the full iGaming ecosystem

Three audiences. Two doors into the same engine.

Operators
Operators
Keep players competing across every product you run. Leaderboard tournaments, slot challenges, achievement missions, and VIP tier journeys, spanning casino, sportsbook, poker, and live.
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Game Studios
Game Studios
Session depth and cross-title retention, built into the game itself. Tournaments and achievement layers embedded inside your titles, with no operator dependency.
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Platforms & Aggregators
Platforms & Aggregators
Give every operator on your stack access to enterprise engagement. Tournaments, loyalty programmes, missions, and challenges, exposed through a single integration into your platform.
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Next Step

Thirty minutes. Not a product tour.

CompetitionLabs helps teams turn engagement into higher player frequency, stronger retention, and more valuable customer journeys.

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